Rumor has it that traditional media relations is a declining communications channel. But like most rumours – it’s not based on fact. Traditional media remains a primary source of news – and has expanded from simply print and broadcast outlets to online publications. In addition, we have more opportunities than ever to reach a broader audience base by disseminating news through social media channels.

By taking a strategic approach to media relations, we can identify the most newsworthy angles, and segment them by the type of outlet most likely to generate coverage.

Our team’s comprehensive expertise encompasses:

There is no limit to human capacity for developing communication channels, and there is no truer example of this than social media. It has literally evolved our ability to chat, influence opinion, build awareness, and engage or outrage an audience.

The challenge is knowing how to use the right social media outlet to achieve desired outcomes. Building a full-scale social media program may be your best approach or it may be timely and costly, whereas one platform may do the job.

At SpiderLily, we analyse your audiences and build social media initiatives that meet your specific goals and objectives.

Our social media services include:

Corporate Communications covers a wide spectrum of specialisation. In many cases, we serve as the outsourced communications department for our clients – or take on special projects that enable an internal team to move an initiative forward without sacrificing their core role within an organization.

At SpiderLily, this area of expertise encompasses:

Media buying, as it may be obvious from the term, is the process of buying media exposure. If you want to reinforce your PR campaign with paid advertising, then we have the media planning and buying skills to make your paid advertising budget go further. Media buying involves placing your advertisement appropriately in the media, whether it’s print, broadcast or digital, so that you can communicate your advertisement with your target audience

At SpiderLily, this area of expertise encompasses:

When companies and other organisations are in the midst of an unforeseen event, there’s no time to get up to speed on our industry. SpiderLily crisis communication and training professionals are ready to work with your management team, legal counsel and communications group to create and execute the right response for any situation. Unfortunately, a crisis can occur to even the best-run organizations, large or small. They happen without warning and can often have long-lasting effects on your reputation, revenue and morale. SpiderLily can provide your company with the two essentials in dealing with a crisis: planning and action.

Action

Crises happen without prior planning in place. This is where we step in and hit the ground running. Our crisis communications services will quickly prepare your company to communicate the right information to employees, media, customers and investors. We will help you develop response plans that limit the damage and risks associated with a crisis situation. And if public disclosure cannot be avoided, we will proactively work with you to share your role, responsibilities and resolution with all target audiences.

We provide confidence in communication through straight-shooting, practical and powerful media and communications training. We specialise in offering customised and relevant training to individuals and companies representing all sectors, across the country.

Successful media interaction rests largely on understanding the media and on the relations struck with the media, as well as to capacitate. It is only when PERSONALITIES know how the media work that they can create fruitful relations with the media and realise more positives than negatives from the media.

At SpiderLily, this area of expertise encompasses:

Our experience providing branding services to companies large and small gives us a unique insight into various industries. We design brands from scratch, providing high-quality and long term corporate identities. What makes our approach unique? We don’t just give you a logo; we consider what will work for your company. That means we do our research, understand your business and produce a brand identity that will guide your company to the future.

Re-branding a company is a unique and particular challenge that we tackle head-on. Researching industry trends and considering insight into effectiveness of everything from colours to fonts is an important part of repositioning any brand. The end result of this approach is an extensive corporate identity that defines your company and brand.

Our design capabilities extend to brand collateral; from brochures to business cards and banners, we implement your corporate identity and campaign designs into all print media. We also manage and print all of these items for you, ensuring that you never get incorrect work or poor-quality results.

Your brand strategy is an extremely important aspect of your business operations. From your story to your market positioning, brand positioning and differentiation, you need to show the world how great you are through a cohesive strategy.

We design, manufacture, deliver and install the highest quality interior and exterior signage with exceptional project management and an unparalleled dedication to exceeding our client’s expectations.

At SpiderLily, this area of expertise encompasses:

Brand activations and promotions initiate a relationship between the consumer and your brand – by providing the opportunity and the motivation for the consumer to engage with your brand.

Activations can take place just about anywhere and in virtually any form – from an in-store sampling promotion to a sidewalk pop-up shop. SpiderLily brings it all together – the concept, messaging, location and brand ambassadors – to create brand activations with great results.

At SpiderLily, this area of expertise encompasses: